Market to Market: Oh Where Do I Market?

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Many people want to know: To Market to Market, Where do I Market?

 

Well, here is a list of where I do some Marketing and Advertising and how to do them per their request. If you have any others to share not on this list, let me know.

Also remember many require an Actual Press Release so prepare that first. (and by the way I found out the hard way MailChimp Lists are NOTTTTTTT the way to go because then they unsubscribe AND they won’t post them or share if thye are not in Press Release format)

Remember some places require a Press Release. Prepare PR FIRST, then go down list What means required to contact Form or Email
Name of Place Link Email
Travel Iowa http://www.traveliowa.com/calendar
Catch DSM http://www.catchdesmoines.com/events/add-your-event/ Form
Info at Iowa Tourism info@iowatourism.com Email
DM Register http://submit.dmregister.com Form
Eat Play Love Des Moines http://eatplaylovedesmoines.com/contact Form
Downtown DSM http://www.downtowndesmoines.com/contact-us Form
Dish on DSM http://thedishondesmoines.com/submit-a-story
Weclome Home Des Moines calendar@welcomehomedesmoines.com calendar@welcomehomedesmoines.com
Life 107 http://life1071.com/events/myevents/add/ Form
KIOA http://kioa.com/submit-your-event/ Form
Iow aLiving http://www.iowalivingmagazines.com/submit-event/ Form
DSM Nite Out http://www.desmoinesnightout.com/submit-event Formn
Around DSM http://www.arounddesmoines.com/default-form/ Form
Craiglist http://www.craiglist.org FORM
MyAbc% http://www.myabc5.com/global/Story.asp?s=12646104 Submit Story Idea or News
DSM Mag/ BPC Bus Record dsmeditor@bpcdm.com dsmeditor@bpcdm.com
Juice Sarah Day Owen  sarahdayowen@dmjuice.com sarahdayowen@dmjuice.com
Ames Daily Tribune www.amestrib.com
Publisher Geoff Schumacher gschumacher@amestrib,com gschumacher@amestrib,com
Editor Alexandrea Hayne ahayne@amestrib.com ahayne@amestrib.com
Cedar Rapids Gazette-Des Moines Bureau http://www.thegazette.com Des Moines Bureau Chief Rod Boshart rod/boshart@sourcemedia.net
The Des Moines Register www.desmoinesregister.com
Editor Rick Green  rgreen@dmreg.com rgreen@dmreg.com
Senior News Director (investigative reporting) Randy Brubaker rbrubaker@dmreg.com
Senior News Director (politics/state reporting) Carol Hunter chunter@dmreg.com
Exec. Business Editor Lynn Hicks lshicks@dmreg.com
Senior News Director (digital/multimedia) Julia Thompson kelly@kellyrobertson.com
Metro Communities Editor (metro/iowa) Kathy Bolten kbolten@dmreg.com
Iowa Life Editor Tim Paluch tpaluch@dmreg.com
Exec. Sports Editor Bryce Miller brmiller@dmreg.com
Iowa State Daily www.iowastatedaily.com
Editor in Chief editor@iowastatedaily.com editor@iowastatedaily.com
The Times Delphic www.thetimesdelphic.com
Editor in Chief Lauren Horsch tdeditorinchief@gmail.com tdeditorinchief@gmail.com
Faculty Advisor Jill Van Wyke jill.vanwyke@drake.edu
Altoona Herald Index altoonaherald.desmoinesregister.com
Publisher  Amy Duncan aduncan@dmreg.com aduncan@dmreg.com
Editor Adam Wilson adwilson@dmreg.com adwilson@dmreg.com
Ankeny Register and Press Citizen www.desmoinesregister.com/section/COMM01/Ankeny
Publisher Amy Duncan  aduncan@dmreg.com
Editor Prggy Nichtals pnitchals@dmreg.com pnitchals@dmreg.com
Cityview www.dmcityview.com
Publisher/Editor Shane Goodman  shane@dmcityview.com shane@dmcityview.com
Dallas County News www.adelnews.com
Editor Allison McNeal amcneal@adelnews.com amcneal@adelnews.com
Des Moines Business Record www.businessrecord.com
Publisher Janette Larkin janettelarkin@bpcdm.com
Editor Chris Conetzkey chrisconetzkey@bpcdm.com chrisconetzkey@bpcdm.com
Sr. Staff Writer Joe Gandyasz  joegandyasz@bpcdm.com
Sr. Staff Writer  Kent Darr kentdarr@bpcdm.com
Staff Writer Kyle Oppenhuizen kyleoppenhuizen@bpcdm.com
Iowa Bystander iowabystanderarticles@yahoo.com iowabystanderarticles@yahoo.com
President, CEO, Publisher Jerald Brantley Sr.
Associate Publisher Gaynelle Narcisse
Record Herald and Indianola Tribune www.indainolarecordherald.com
Publisher Amy Duncan aduncan@dmreg.com
Editor Adam Wilson adwilson@dmreg.com
The Madisonian www.wintersetmadisonian.com
editor@i-rule.net editor@i-rule.net
(Norwalk) North Warren Town and County News Publisher Steve Klein  Editor Sally Huntoon
Assiociated Press www.apiowa.org
News Editor Scott McFetridge smcfetridge@ap.org smcfetridge@ap.org
Lee Enterprises News Bureau (Quad City Times, Mason City Globe-Gazette, Muscatine Journal, Sioux City Journal, Waterloo Courier) Bureau Chief   Mike Wiser mwiser@qctimes.com mwiser@qctimes.com
Radio Iowa www.radioiowa.com
News Director O. Kay Henderson khenderson@radioiowa.com khenderson@radioiowa.com
Catholic Mirror (Monthly) www.dmdiocese.org
Editor, Anne Marie Cox acox@dmdiocese.org
Central Iowa Business (Monthly) CEO Jim Slife jslife@pioneermagazines.com jslife@pioneermagazines.com
dsm  (Quarterly) Chairperson Connie Winer conniewiner@bpcdm.com  Editor Christine Riccell dsmeditor@bpcdm.com dsmeditor@bpcdm.com
Greater Des Moines Intro (September and March) Publisher Connie Winer conniewiner@bpcdm.com Editorial Director editor@bpcdm.com
Greater Des Moines Jewish Press  (bi-monthly) http://www.jewishdesmoines.org President Barb Hirsch Giller tom@dmjfed.org (only email I could find for them) tom@dmjfed.org
Iowa Gardening (Quarterly) http://www.iowagardeningmagazine.com
CEO  Jim Sife jsife@pioneermagazines.com      Managing Editor Beth Wilson bwilson@pioneermagazines.com bwilson@pioneermagazines.com
Iowa Golf Magazine (Seasonal) CEO Jim Slife  jslife@pioneermagazines.com
President/ Publisher Rick Thomas rthomas@pioneermagazines.com
The Iowan (Bi-Monthly) www.iowan.com
Editor Beth Wilson bwilson@iowan.com bwilson@iowan.com
DBStv Ch.16-46 Drake University http://www.drakebroadcasting.com
dbstv@drake.edu dbstv@drake.edu
KCCI Ch. 8 – CBS www.kcci.com
Assignment Editor Tom Torpy ttorpy@hearst.com
General Manager Paul Frederickssen pfrederickson@hearst.com
News Director Dave Busiek  dbusiek@hearst.com dbusiek@hearst.com
Asst. Program Director Sue Knudson sknudson@hearst.com
KCWI Ch. 23-CW www.kcwi23.com
General Manager Ted Stephens tstephens@kcwi23.com tstephens@kcwi23.com
KDIN Ch. 11 IPTV www.iptv.org
General Manager Daniel Miller dkm@iptv.org
Director of Administration Kristine Houston kris@iptv.org kris@iptv.org
KDSM Ch. 17 FOX www.kdsm17.com
General Manager Mike Wilson sales@kdsm17.com sales@kdsm17.com
KFPX Ch. 30-PAX http://ionline.tv
Business Manager Marsha Theis marshatheis@ionmedia.com marshatheis@ionmedia.com
WHO Ch. 13 – NBC www.whotv.com
General Manager Dale Woods  dale.woods@whotv.com
News Director Rob Peterson rob.peterson@whotv.com rob.peterson@whotv.com
ABC 5 (formally WOI tv 5) www.myabc5.com
Vice President and General Manager Russ Hamilton rhamilton@myabc5.com
News Director  Scott Frederick  sfrederick@myabc5.com sfrederick@myabc5.com
KASI 1430 AM (Talk Radio) www.1430kasi.com
General Manager Joel McCrea
News Director Trent Rice trentrice@1430kasi.com trentrice@1430kasi.com
KAZR Lazer 103.3 FM (Active Rock) www.lazer1033.com
Program Director Ryan Patrick ryan@lazer1033.com
News Director Kate Garner kgarner@desmoinesradiogroup.com kgarner@desmoinesradiogroup.com
KBGG 1700 AM (Spanish) Program Director RW Smith rwsmith@citcomm.com rwsmith@citcomm.com
KCCQ Channel Q 105.1 FM (Adult Alternative) www.kccq.com
Program Manager Greg Chance gregchance@1051channelq.com gregchance@1051channelq.com
KDFR 91.3 FM/89.1 FM Ames (Inspirational) www.familyradio.com
Operations Manager Larry Vavroch kdfr@familyradio.org kdfr@familyradio.org
KDRB The Bus 100.3 www.thebusfm.com
Program Manager Greg Chance, gregchance@clearchannel.com gregchance@clearchannel.com
KHKI  The Hawk 97.3 FM(Country) www.973thehawk.com
Operations Manager Jack O’Brien jackobrien@citcomm.com jackobrien@citcomm.com
KGGO 94.9 The Rock That Rocks (Classic Rock) www.kggo.com
Operations Manager Steve Brill stevebrill@kjjy.com stevebrill@kjjy.com
KIOA 93.3 FM (Oldies) www.kioa.com
Program Director Tim Fox programming@kioa.com
News Director Pam Dixon pam@kioa.com pam@kioa.com
DSM Planner Guide http://www.pageturnpro.com/Business-Publications/55777-Catch-Des-Moines-Planners-Guide-2014/index.html
KISS 107.3 FM (top 40) ww.kkdm.com
Program Director, Greg Chance gregchance@kiss1075.com gregchance@kiss1075.com
KJJY 92.5  (country) www.kjjy.com
Program Director Andy Elliot andy@kjjy.com andy@kjjy.com
KLTI  Lite 104.1 FM (Soft adult contemperary) www.lite1041.com
Operations Manager/Program Director Scott Allen scott@lite1041.com
News Director Kate Garner kgarner@desmoinesradiogroup.com kgarner@desmoinesradiogroup.com
KPSZ Praise 940 AM  (Christian) www.praise940.com
General Manager Jeff Delvaux jdelvaux@desmoinesradiogroup.com jdelvaux@desmoinesradiogroup.com
KUNI 101.7 FM www.iowapublicradio.org
Bureau Chief Jeneane Becl jeneane.beck@uni.edu
News Director Jonathan Ahl jahl@iowapublicradio.com jahl@iowapublicradio.com
KRNT 1350 AM (Nostalgia) http://www.1350krnt..com
Program Director Chris Chandler chrischandler@1350krnt.com chrischandler@1350krnt.com
KSTZ Star 102.5 FM (Hot Adult Contemporary) www.star1025.com
Operations Manager Program Director Scott Allen scott@lite1041.com scott@lite1041.com
KWKY New Life 1150 AM (Christian Talk) www.kwky.com
Executive Director Mike Peters mpeters@kwky.com mpeters@kwky.com
KXNO 1460 AM (Sports Talk) www.kxno.com
www.kxno.com
Program Director Van Harden vanharden@clearchannel.com vanharden@clearchannel.com
News Director Jim Boyd jimboyd@clearchannel.com
WHO 1040 AM (News Talk) www.whoradio.com
News Director Jim Boyd jimboyd@clearchannel.com
Program Director Van Harden vanharden@clearchannel.com vanharden@clearchannel.com
WOI 90.1  FM 640 AM (News Talk) www.iowapublicradio.com
News Director Jonathan Ahl  jahl@iowapublicradio.com
News Room news@iowapublicradio.com news@iowapublicradio.com
Iowa Politics (non partisan) www.iowapolitics.com
Business Cheif Lynn Campbell campbell@iowapolitics.com campbell@iowapolitics.com
Silicon Prarie News www.siliconprarienews.com editor@siliconprarienews.com
Editor editor@siliconprarienews.com
Fairs and Events http://www.fairsandfestivals.net/states/IA/

What Helped me get from Fragile to **FABULOUS**

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Many people who know me, know that I have undergone some dramatic, hard and unbelievable trials and adversity in my life. I was very fragile when younger and even in my twenties up to my thirties…I believed I was a victim and though I was still smiling, underneath I had NOT released those insecurities and thoughts that were weighing me down.

 

After a VERY hard breakup that nearly tore me apart, I fell…Rock bottom I went. I had hit rock bottom before and if you think you CAN”T hit it more than once, well you are WRONG. Sadly, you can. After losing my children, being homeless, and many other things I couldn’t deal with it all. But with a pal who allowed me to run away to Oklahoma for awhile and get my shit together, I made it back again. So when it happened again, I needed to do the same and another dear friend allowed me to come to Colorado and escape for awhile.

 

After having the time to focus on me, get some healing and go through some rejuvenation of self, I was able to come back to reality. But friends love and care and encouragement was not enough for me. I am a Self Help Book and Course lover and found through this time in my life these things that helped me through.

 

One may not work for you, two many may be overwhelming. None of them may work for you. I am not saying they will. I am merely saying, these are the courses I took and the things “I” did that helped me. I want to share them, share my love and share my life with others so that perchance they may overcome and be the FABULOUS person they have inside them and let the world see that person.

Here is the link to my page which shares the links to all the places and the fabulous people that were a part of my journey that led me to here.

http://adgb.blogspot.com/2012/07/inspiration-boards-and-other-visual.html

Out of this came… Brave Girls Club. I learned to overcome the idea of Victim and it helped me to build my character as a human being. I wept, I learned, I grew.

This transitioned into learning more about Full Moon Boards from Jaime Ridler at Ridler Studios. The Jen Allen at Right Brain Business Plan had us to visual mappings as entrepreneurs to get us in the right mind frame.As the year progresses I learned more and more about canvases, books, boards, etc for Visual Inspiration. Through the teaching I found Carolyn Rubenstein’s A Beautiful Ripple Effect and started gathering quotes and pasting them with mod podge like a mad woman for more inspiration. I joined Goddess Leonie’s circles and made Visual Permission Slips to see every day. I followed Danielle La Porte’s blog and print and post her words at work, in my car and at home for encouragement. I started following Brene Brown’s Ordinary Courage and took her words and put them in my SOAR journal as we as the wonderful writing and learning I gathered from my SOAR class itself.

Then the universe led me to Stephanie St. Claire and Blissbombed. After  hard break up and an uncertainty I couldn’t bear, I followed her blog, read her old blog and gladly signed up for the Daily Note Card to hear her words. I took her Bad Ass Broad Workshop and it was the best thing for me to kick me ass into gear and get me back on track with my life. And yes, I even made a Bad Ass Board to keep her words in my head at all times as well as a Hell No and Hell Yes Board from her blog of the same. 

http://theartoftrishatrixie.blogspot.com/2012/02/ced-challenge-mixed-media.html

as well as an artist doing Challenge through Willowing

http://theartoftrishatrixie.blogspot.com/2012/09/featured-willowing-for-september.html

and The Summer of Color

https://www.facebook.com/groups/116928415059733/

I took the colors from SOC and applied them to the Monthly Challenge I was doing on Willowing.

BY going through these courses, reading these words, have them emailed to me daily or weekly, pouring myself into the courses and challenges really worked for me. Even if you are NOT an artist, doing small things to unleash your creative side would surprise you how healing it is.

I am SO very thankful to all these people who spend their time doing things for good to help others.

My life would not be the same with out it…

and I would not be the person I am today!

Meetings & Conventions

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I signed up for this site and newsletters because I do a lot of Tradeshows and this year a majority of my focus is on conventions and Expos. I was always told

if you want to do it like they do in the big leagues you have to think like a big leaguer.

So, I happened upon this site when I did the Home and Garden Expo this year and though it is a tad bit more robust than what I need right now, I think it is a great jumping off point for seeing how others in teh the industry higher up are doing it.

Here is the site

http://www.meetings-conventions.com/ 

I alos like this Group from LinkedIn

Party Plan Companies Networking Club

Party Plan Companies Networking Club

I am waiting to be approved by a group that I think will also help, but someone of these groups are very private so not sure if I will get in

  • TradeShowExperts

    TradeShowExperts

    Membership Pending
    Either way The Meetings and Conventions site I feel is well worth checking out. See what you think and if you find anything else or other Meeting and Convetion or Expo Groups and links, comment below. I would love to see what you find out. :)
    Until Next time,
    XoXo Trisha Trixie

Group it Up: Facebook Groups

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As a part of so many variety of ways I market myself, seek out vendors for my shows and advertise, I have had a number of people ask me for the information. This list is constantly growing and changing so in the future I will try to keep it up to date for you all but for now, I thought some of you might be interested in a sample in where I look for Vendor Shows to have a booth at, where I post about my upcoming shows and other Groups I am a part of for connections.

As a hint, if you keep in mind to search for the types of things you are selling or looking for, then you will get a great idea of groups to join and be a part of. These are only FB Groups today. I will share my Linked In and other groups I am a part of on another post.

Name of FB Page to share Event info Link for Fb Page
Vendor Shows For Consultants/Crafters/Vendors https://www.facebook.com/groups/569133136442864/
Mavens, Models , Moguls & More https://www.facebook.com/groups/348665345254715/
Vendor Shows for Iowa only https://www.facebook.com/groups/195528333913230/
Central Iowa Vendors https://www.facebook.com/groups/centraliowavendors/
Upcoming Gigs Shows https://www.facebook.com/groups/INTHEMOMENTENT/
The Referral Marketing Network https://www.facebook.com/groups/152891614779060/
Unprofessional Development https://www.facebook.com/groups/539930606070641/
DM Art Share https://www.facebook.com/groups/534760349897112/
Made by Hand Crafters https://www.facebook.com/groups/345351428815950/
Anime I Con https://www.facebook.com/groups/4120657746/
Iowa Music United https://www.facebook.com/groups/IOWAMUSICUNITED/
Handmade DSM https://www.facebook.com/groups/252601434868319/
DM Buy Sell Trade https://www.facebook.com/groups/278189078894997/
Craft/Vendor/Bridal Shows in the Midwest https://www.facebook.com/groups/201441339954362/
IA Vendors and Crafters Listing https://www.facebook.com/groups/150075625175063/?ref=notif&notif_t=group_added_to_group
Norwalk Buy/Sell/Trade Group https://www.facebook.com/groups/238394842919236/
Iowa Home Based Business Consultants Directory https://www.facebook.com/groups/218722131530674/
Illinois-Iowa-Missouri Direct Sales Opportunities https://www.facebook.com/groups/170439629760584/
Direct Sales https://www.facebook.com/groups/EliteDirectSales/
Direct Sales (DSNF) Promoting, Networking, Recruiting and Sharing https://www.facebook.com/groups/EliteDirectSales/
Promoting Direct Sales https://www.facebook.com/pages/Promoting-Direct-Sales/406299739489263
Des Moines Art Share https://www.facebook.com/groups/534760349897112/
I’m a VENDOR, I need a EVENT
Greater Des Moines Buy/Sell Trade Group https://www.facebook.com/groups/278189078894997/?ref=br_tf
Des Moines Ia Classifieds https://www.facebook.com/groups/northsidedsmclassifieds/
Strictly vendor events no advertising- Iowa https://www.facebook.com/groups/390955900993384/
Des Moines Business Mixer https://www.facebook.com/groups/tuesdaybusinessmixer/?ref=br_tf
Home Consultants & Small businesses of Iowa20+ https://www.facebook.com/groups/113079998782805/
DSM mom blog https://www.facebook.com/DesMoinesMomsBlog

Of course, as I said, these are jsut a few of the groups. Go into the Facebook Search area and Search

 

Vendor

Craft

Handmade

Direct Sales

MLM

Shows

(Then also look for groups with your local name in int)

De sMoines, Norwalk, etc..

 

Hoe these ideas help ya out!

If you have anything to add, let me know. I love to hear back from ya!

Until Next Time,

XOXO Trisha Trixie

Venues

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Working with venues I have found to be of a challenging nature already. I am learning hard and fast lessons about it that I just had to share with you.

Every venue has their cost and I am learning that you get what you pay for.

Here are the first set of basics I think you have to ask yourself:

  • Understand first of all why you are doing this. Why are you planning your event? Why are going to go through all of this? If you understand that then it will make all the chaos afterward worth it. Fund raiser? Raise awareness? Bring talent together?
  • Who is going to come to these events? Who are the attendees?
  • Budget of the event? What are you willing to spend?
  • What are you trying to earn?
  • How to make the event different, Unique, not like all the rest, not like the others, not like the rest of your competition or the rest of the town
  • Who is going to be doing what? Are you doing it all? Are you going to have help? Are you delegating to others? Are you hiring out?
  • How are you going to promote it?

To me, these are my Make Sures: You know…make sure you….and other info…

  • Make sure you know what is included in the cost when looking for venues
  • Make sure you know if they are going to let you set up the night before
  • Make sure you know if even if you do get to set up the night before if your set up will be secure the night before as mine was ravaged and I had re set it back up anyway
  • Make sure electrical is covered in the cost and if not what is the cost per each vendor use
  • Check other events in the area to make sure you are not competing with other markets such as yours. This can be daunting since you could check and then right before your event someone could plan something you have no control over.
  • Make sure you do lots of advertising and marketing to promote for your event
  • Make sure to post lots of signs as the establishment may not have good sign age (as my establishment did not)
  • Make sure to set your pricing for the vendors so that you do more than break even. Divide the cost of the event venue by the cost of the table fee you are planning on charging. Then double that fee for cost or double that by tables. If you don’t you will do a lot of work for nothing.
  • Make sure to plan to have food at your event. Either have food vendors or have concessions. Some venues have concessions that you can have at the events but if they don’t have such things look for vendors who sell food.
  • If you are not planning food like this perhaps plan on having a few people bring some pot luck items in the kitchen so people are able to eat.
  • Make sure to check the wifi status of the venue when you get there to scope it out. Make sure you have it. Check the strength, etc. Nowadays with everyone having swipes and squares without WIFI having these shows is useless.
  • Make sure to Plan out a map of your event of where each vendor is located. This helps you as well as guests know where to place people. However, for me I had people all placed and then people canceled. Then people wanted to move and I neglected to check who they wanted to move across from and found as I was walking by that they were across from their competitors. Not good.
  • Make sure to Remember you can only do the best you can. Don’t beat yourself up.
  • Consider a theme and decorations. This will help bring everything together but it is not mandatory.
  • Plan your event a month at least ahead of time.
  • Go see the venue and check everything out.
  • Measure the spaces fit the venue.
  • Make sure there is enough tables, electrical outlets etc if that is needed. I made the mistake of taking the venues word for it only to find out two days ahead that there were not and then we were scrambling.
  • As well, the event venue thought I would show up on day of to do everything and if I had we would NOT have had enough tables or outlets as they had ripped all the outlets out.
  • Try to have fun raffles. Ask vendors to donate items to the raffle but make sure they understand it is Not mandatory. It cost each vendor to do these things so it is up to them. However it helps market their brand so it benefits them in the long run.
  • Have entertainment or something fun going on. This makes it more fun for the vendors and the attendees.
  • Try Not to plan everything yourself. Sure sage words if yo can do that. However, I am one business and one person. I would love to have help and ask many people with no response. I get annoyed and irritated if I keep asking and no one is willing to help. If you can get help, that is great. If you want to plan it yourself, if you think you can do it yourself go ahead. But be-warned, it is a LOT of work. At some point you WILL need help. In the end, I had helpers with the raffles, tables, chairs, set up and take down and a few various things here and there. For the future I am trying to offer rewards to those who bring in sales for future events.
  • Don’t assume your guests will enjoy the event and just love how you did everything. On the flip side actually. I figured the vendors hated how I arranged it, I figured the guests didn’t arrive because I did something wrong. I figured all the opposite. But then I told myself, I did my best because I did. In the end, that is all you can do.

for tools…

I found Google Docs and Google Drive and Google Forms to be the best tools to use.

I used and created a Google Form for everyone to fill out. I asked all the questions I needed and used this as my interest form AND contract. At the end they need to sign and Date it. Once they have done that it goes into a Google Database that is connected to my gmail. I set a notification that alerted me when anything was changed or updated so I could stay on top of it. This is also how I made sure I did not duplicate vendors. This went to Google Drive and saved it into a Google Spreadsheet. I created extra tabs for the three events I am hosting. I copied the information into those sheets so I knew who would be at each even and who needed tables, electrical, and who had an had not paid. I also kept track of who I had contacted, how many times and when I had given them a final warning. I highlighted their name in green and marked PAID when paid. I marked in RED once I had given final warning after three times and had not heard.

After I get their info I email them with info to my Square account info for a payment I created. They can pay me via Square and it is all secure. It send them a confirmation and then I also see it and sent them a separate confirmation. This is how I keep track.

In the Google Spreadsheet I also have separate tabs of Vendors, Venues, Performers, FB Groups I promote to, Other Places I promote to, and other leads. I can also share this with my team to help me keep track of everything.

In the end, no matter what you do, you can’t make people show up. You can be the best at advertising, marketing, and make sure everything is perfect and then the weather craps out on you and no one wants to go out or the weather is great and no one wants to shop. Either way it is up to the people. They are either going to come to your event or their not.

Do your best. Use what works for you. Enjoy it. If you hate it, I would say Event Planning is not for you. It can be stressful.It can be a delight. It can also make you want to never do it again.

My fiancée’ made me laugh this morning when he said, “Handling vendors for events is like handling kids. They either are happy or their not. You can’t please them all. You just have to do your best and someone is always going to yell that someone is touching them!” LOL

Shows

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Last year I did a ton of Vendor based Shows. Some I loved and made tons of money (Iowa Comic Con was a big hit) and some I hated because I stood around and didn’t make one sale at all (Small Waukee, Iowa Show). All of the shows had their own uniqueness to them of course, but I started realizing a set of things about each show.

  • There is a difference between Craft Fairs, Craft Shows, Vendor Shows, Tradeshows and Expos
  • Craft fairs/ Craft Show

    A craft fair is an organized event to display crafts. There are craft shops where such goods are sold and craft communities, such as Craftster, where expertise is shared.

  • Tradesman/ Tradeshow

    Main article: Tradesman

    A tradesman is a skilled manual worker in a particular trade or craft. Economically and socially, a tradesman’s status is considered between a laborer and a professional, with a high degree of both practical and theoretical knowledge of their trade. In cultures where professional careers are highly prized there can be a shortage of skilled manual workers, leading to lucrative niche markets in the trades.

  • A vendor, or a supplier, in a supply chain is an enterprise that contributes goods or services in a supply chain. Generally, a supply chain vendor manufactures inventory/stock items and sells them to the next link in the chain.

    Vendor

    From Wikipedia, the free encyclopedia
    For the unincorporated community in Arkansas, see Vendor, Arkansas.

    A vendor, or a supplier, in a supply chain is an enterprise that contributes goods or services in a supply chain. Generally, a supply chain vendor manufactures inventory/stock items and sells them to the next link in the chain.

    Vendor However, today it means a supplier of any good or service. A vendor, or a supplier, is a supply chain management term that means anyone who provides goods or services to a company or individuals. A vendor often manufactures inventoriable items, and sells those items to a customer.

    Purchase orders are usually used as a contractual agreement with vendors to buy goods or services.

    Vendors may or may not function as distributors of goods. They may or may not function as manufacturers of goods. If vendors are also manufacturers, they may either build to stock or build to order.

    ‘Vendor’ is often a generic term, used for suppliers of industries from retail sales to manufacturers to city organizations. ‘Vendor’ generally applies only to the immediate vendor, or the organization that is paid for the goods, rather than to the original manufacturer or the organization performing the service if it is different from the immediate supplier.[1]

    Trade fair

    From Wikipedia, the free encyclopedia

    IBM stand during CeBIT 2010 at the Hanover fairground, the largest exhibition ground in the world, in Hanover, Germany.

    A trade fair (trade show, trade exhibition or expo) is an exhibition organized so that companies in a specific industry can showcase and demonstrate their latest products, service, study activities of rivals and examine recent market trends and opportunities. In contrast to consumer fairs, only some trade fairs are open to the public, while others can only be attended by company representatives (members of the trade, e.g. professionals) and members of the press, therefore trade shows are classified as either “Public” or “Trade Only”. A few fairs are hybrids of the two; one example is the Frankfurt Book Fair, which is trade-only for its first three days and open to the general public on its final two days. They are held on a continuing basis in virtually all markets and normally attract companies from around the globe. For example, in the U.S. there are currently over 10,000 [1] trade shows held every year, and several online directories have been established to help organizers, attendees, and marketers identify appropriate events.
    Now that I have given you a little history, onto the lesson….

  • Not all shows are planned well
  • Not all shows are marketed well
  • Not all Vendor Planners know what they are doing
  • Not all areas are best to sell at
  • Some shows are just NOT worth the drive
  • Some shows provide a table some dont (Make sure you have your own set up just in case. Table, chair, tablecloth covers, business cards, a candy bowl, info about other shows you are going to, a newsletter sign up if you have one, at least $100 cash, your app for selling with a CC (Square, Pay Anywhere, Swipe, etc) and most of all your smile))
  • Some shows are NOT worth the cost
  • Some shows you barely make your table rent
  • Some shows you will never make back your table rent
  • Some shows are worth making NO money at the show, because you will make TONS of money in leads after the show
  • Each show price seems to have it’s own meaning behind it
    • A $25 show generally seems to be a craft or church show. Great for starting to do shows and get your name out there
    • A $50 show is a set up. Generally you will make money at these shows and the planners generally know what they are doing
    • A $100 starts becoming a risk. Some planners jump into these big shows and they have to have high rent to pay for their spaces. This does NOT necessarily mean they know what they are doing or that it will be a good show
    • Anything over $100 tend to be an Expo. Expos I just found out last weekend as I just did my first expo is a catch 22. For me, I barely made my table rent but I got a ton of leads from others and handed out tons of cards. Of course being I JUST did this show, I won’t be able to accurately say at this time if I will make money off that show or not.For others, they were either in the same boat as me or they sold like hotcakes, doing very well. I seem to notice the majority of those were food vendors.So it would seem to me that if you are a food vendor, you will do well at any show as long as you have samples.
  • Amount of spaces matter for certain types of business
    • A small show tends to be about 20-25 spaces. This is best for those who do crafts, handmade items and want to start doing shows.
    • A medium show tends to have about 25-50 spaces. This is better for those that have been doing shows for awhile and have established a following
    • A large show is about 50-100 spaces and best for small business and direct sales teams
    • An expo is best for companies, organizations and possibly a small business that wants to leap into the next step of shows.
  • Vendor Drama. Wow I could write a whole series on Vendor Drama and I jsut might. Locally it has been crazy here. We have had people being taken by vendor planners left and right. We have had people stalking other vendor planners. We have had people bad mouthing other vendor planners. We have even had people pretending to be other vendor planners and steal their clients and money!!
  • Facebook/ LinkedIn Groups for shows
  • There are a variety of groups for shows so it would be crazy to try and list them all, especially since each are is different. I will tell you however, what to search for…
  • Local
  • Vendor
  • Tradeshow
  • Tradefair
  • Craft Show
  • Stay at Home Groups who sell
  • Handmade
  • Direct Sales
  • Small Business
  • Business Groups
  • Then search for anything that is in the field you do… like I do Fashion, Handmade, Local and Aprons so I would look for those groups

Lastly, I want to tell you to do your homework. On everything. Don’t just jump into a group. Read the rules and get to know how others do things. Check up on all Vendors and Planners and make sure they are legit. Search things out and check things before giving money. Make sure the planners can tell you where the money is going, how they are advertising, how many attendees they plan to have, is this their first show or do they have experience, etc. That doesn’t mean don’t go, it just means you now know what to expect once you have that info.

Try out a few shows. See what works for you. See what set ups you need. I have changed my set up over and over and am always looking for better ways to do things. I enjoy going to shows but it does get exhausting. Long Expos like I just did that are FOUR LONG DAYS wore me out, so my lesson there is for me not to do too many of those. All shows I feel are worth trying once.

Oh also, don’t be afraid to ask if there are other options, especially with big expos. They want the $$ but if you ask enough times you will find they might have a special handmade section of the show or All Iowa that is a cheaper booth rent and worth you being connected to that show!!

Hope this has helped you to know more about shows as a Vendor and a Vendor Planner. If you have any further questions, please don’t hesitate to ask.

If you are a guest only at these shows, perhaps this has helped you see what chaos goes into these shows and might help you to appreciate them more! :)

Until next time,

XoXo Trisha Trixie

Don’t Work with People you Don’t Know

I recently had a great opportunity…or so I thought.

At the end of 2013 I went out searching for BIG Vendor Shows. I mean Big, HUGE shows, like 50-200 vendors or more. You know the kinds of shows that they call EXPO’s??! Yeah, those ones!

Well, I was sending out requests and marking my Google calendar as pending for all the shows and then I say this one show late in the year. I sent the info and the lady got right back to me. We agreed on a price and then I invited my friends.As soon as she saw all the connections I had, she then offered me a barter agreement for my $450 booth which I thought “Hey great!” Right? (Hmm more on that…)

So for about 2 and half weeks I tried to help this person. I added a cover photo to her page, I added the event on FB, I emailed over 187 people to get more traffic and connections to her expo, I did more and more and the longer it went on, I started feeling VERY taken advantage of.

She wanted me to make business cards, and promotional material, and documents, etc. To be her graphic designer. To do a lot of work but I was getting no credit for it.

But then where it mattered she didn’t have my name on anything so how was I to get sale if my name was never a contact? The places I did NOT want my name, she had all over the place!

On top of it, as the time went on I felt like my business practices and hers did not align. She was posting crazy kittens and stories about Elvis. That is so unprofessional and the more and more it went on the less and less I felt safe working with her. I did not want people to associate the craziness of this person and her business practices as mine because they were not in any way, shape or form.

I was updating Facebook, Twitter, I was contacting people left and right, I was doing branding and marketing for her and going out of my way. All for a $450 booth. It was starting to feel very unworth it.

I told her how much worth she had acquired and then all hell broke loose. Some people don’t understand you can’t just use people over and over like that. People who barter for business generally have a value. The value we had placed was for $450 worth of work. I let her know I was tracking my time and that I had already racked up about $250 value of work towards the work given.

Then she got all crazy and freaked out stating I sent her a bill, which is did not, and was very rude to me about the system I had to calculate how much I had earned towards this goal. then she tells me she was giving me a sponsorship for $1200 which I was NEVER told I would be given.

Honestly, I think once I told her I was out, I feel like she started scrambling to keep me. She realized that she does NOT have the connections she thought here and being a transplant back from Oregon wasn’t going to cut it. She did not know the market like I and others did and she bit off more than she could chew.

She tried spouting about how she paid me for sales, but I earned those deposits and then she threw mea bone of an extra $25. I had earned a lot more than that and that is where I drew the line.

I would NOT be taken advantage of.

To top of her spinning comments back and forth to me, she then made the HUGE mistake of sending a text to someone she thought was someone else, but in her craze she sent a text about me, TO ME!! HA!

I had to inform her she did and that I did not appreciate the gossip or negative words she was saying to the person she was meaning to text. That just made things worse.

What did I come out of all this with?

  • Don’t do businesses with people you don’t know
  • Get to know them.
  • Find out about them.
  • Get to know how they handle their business
  • Lay down CLEAR expectations of any people you DO choose to partner with
  • Sign forms
  • Do NOT do things on verbal agreements
  • Be professional
  • Be firm
  • Be careful

Hope that helps you all out!

(Sorry this is late on Thursday not Tuesday. I will have another fun one for you then! Stay tuned!)

Xoxo Trisha Trixie

 

Highlight Reel of Lessons Learned in 2013

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Film Reel 2013

The lessons I have learned this year have been vast. Here is a highlight reel:

  • Interns can be good or bad. Make sure you get the good ones
  • Assistants can be a help or a hurt to your business. Make sure you get the ones that help you. When you find THE ONE, don’t let that one go.
  • People do not often see your vision as it is generally in YOUR head. Want people to see your vision? You need to share it
  • Changing course is easy for you because you see where you are going. Changing course for a team is not as easy. Again make sure you share.
  • Get 75% up front or be taken when you own a small business. Many people think SMALL means WALK ALL OVER THIS ONE. Be cautious. Trust no one.
  • Having a small business is super hard. don’t try it unless you are committed. (I did not say Be committed though by the end of a year running a small business you might want to be)
  • Contrary to popular belief, being an entrepreneur does not mean doing what you love 100%. It means doing what you love like 10-20% if you are SUPER lucky and the rest is doing all those things you hate…like math. :)
  • Business does NOT come to you. You have to go get it. Market, Network, Connect, Join Chamber of Commerce’s and Meet Up Groups. Go to Social Gatherings for fun or business. Putting yourself OUT THERE online or in person is like winning the Willy Wonka Golden Ticket. (Just don’t get trapped in the funhouse)
  • Making connections all your life is like high school. Some people like you, some don’t, some are the cool kids, some are not, some are haters, some you hate. Make and keep the connections that you connect with. the rest will weed off and you will be left with a great grokking group
  • Going to events is also like high school. There are places you don’t want to be caught dead in and places you are always trying to get in.
  • Don’t push business connections. It is either gonna hppen or it won’t. Pushing is like being pushy in dating. Don’t be the crazy one.
  • Enrich yourself. Connect with good coaches, read audiobooks, take e-course, listen to those who are doing it right. Ignore the ones who are doing it wrong or don’t know what they are talking about.
  • Back to being like High School…it DOES matter who you hang around. Make sure you hang with the right crowd.The ones who are doing what you are doing or have what you want to have are not ones to look UP to, they are ones to LISTEN to and LEARN from.
  • Remember your P’s and Q’s. When busy, stressed or frazzled this is MOST important.
  • Smiling can get your through most anything.
  • Music can get your though the rest.
  • Your idea of something and someones elses idea of something could be different. Make sure you both are on the same page.
  • Exercise your brain as well as your body. It will do both a world of good.
  • Working all through the night does not work to your advantage. More mistakes seem to be made this way. Get plenty of rest. Work when you CAN’T sleep. SLEEP when you can. (I know ya all think I don’t rest but I do actually get about 4-6 hours of sleep a night)
  • Make sure you PLAY and WORK. Being able to incorporate them together is awesome. But sometimes they are like arguing kids in the back of the car. You might just need to separate them. :)
  • Let go of your electronic leash. You will be amazed at what can happen when you set electronics down.
  • Be Brave. I know it’s scary but if you really want it, you have to Be Brave to get it.
  • Be Fearless. Leaping when there is no net that you can see is sometimes the only way the invisible plank shows up underneath your feet.
  • Be Bold. Sitting in a corner being shy will not get you where you want to go.
  • Be Fabulous. You are Fabulous. It’s in you, as Gatorade says. Just do it, says Nike. All these signs and quotes are trying to tell you what you already know. Stop allowing the lies that some person told you long ago rule you. You ARE Fabulous. Now own it. Walk that catwalk, Baby and strut your stuff!

I am sure there are many, many more, but I just wanted to jot down the ones that REALLY stuck out in my mind.

Have any to add? Please comment here on on Facebook. I ALWAYS love to hear your thoughts and suggestions.

My 2014 is filled with Road Maps, signs and play by plays that I plan on paying a LOT more attention to so hopefully I don’t have such HARD lessons next year. Regardless, all lessons are good ones because they teach us.

Happy New Year Everyone! Be Fabulous!

Trisha Trixie

 

Be a Person of Honor

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Be a person of honorToday in my business I awoke to an order from a client from an eCommerce page I had not used in months. I was in a panic. I didn’t have the fabric in that order, I didn’t do that style anymore, I had grown so much, I charged more, I thought the site was taken down, I wanted to pull my hair out.

I first told the client my situation and sent her an email stating the issues. I sent it off and walked away. But you know that feeling in your gut, you know that twinge when you feel like you should do something about a situation? Yeah, I had that. So I sat down, mediated for a minute and then decided on a better solution.

I deiced to be a person of honor

I decided to be a person of my word.

It was not the clients fault that these things were not in order. How would I feel if I ordered something and was then told I couldn’t have it. I would say “That’s not my fault, honor the order.” So that is exactly what I did.

I quickly got back online and sent her another email. I took a picture of fabric that I thought might be the closest to what she originally ordered. I told her the value of what she was getting, I told her how I understood that it was not her fault and how in the end I wanted to be a person of her word and a person of honor and would she be ok with the other fabric and have the understanding that these are normally priced higher?

She loved the fabric and so that is the direction I am going in.

Could I have declined the order? Sure

Would it have hurt my business if I had? Most likely

Would it have hurt my reputation? Most likely

What message did I want to send? That I was a person of honor, that my brand was solid and that myself, my brand will honor what was done.

What do I think the outcome of this will be? I think she will be happy with her apron. I think she will also be happy with the fact that I am honoring the price, though that is NOT the current price, and I think she will end up being happier than if I had canceled this order therefore a happy customers brings about more business and more happy customers.

Being a person of your word is not always easy.

Being a person, a brand a company is not always easy. But doing what is right, IS EASY and in the end THAT is what SHOULD be done.

Remember the message you leave behind as it will be the message you carry forward

No Comparing

A few years back I took a few E-courses for art, encouragement, and more. One of the thing that was often said over and over was No Comparing!

The best I heard was in Brave Girls Club on Comparing

It is hard to be happy with others good fortune. It is hard to say, good job, congrats, when really you want to say NO fair, and ask yourself,

“Why doesn’t that happen to me, for me?”

Believe me, I know. My friend Pat, knows I know.

But as Brave Girls says

The greatest act of love is being genuinely happy for someone else’s good fortune, especially when your luck is down

There is a difference in Market Assessments (i.e. checking out your competitors, knowing their brand over yours and making sure you are not infringing on any Trademark or Copyrights) and Comparing.

When we Compare we often get in the “I’m not good enough” phase. We think because someone else is doing well that then we should not try. We tell ourselves lies that someone else is “better” than we are.  We have a tendency to throw in the towel or give up when we compare because we then lie to ourselves touting that we will NEVER be as good, as successful or as popular. These are lies we tell ourselves. Untruths that our mind plays with us.

Do not believe everything you think

Different things happen to different people for different reasons. Sometimes Good things happen to others sometimes bad. Sometimes they just have the right connections, sometimes they are in the right place at the right time, sometimes they may have just gotten lucky. Sometimes perhaps they ARE better than us, but that doesn’t mean we should give up. Instead we should try that much harder to be our best.

The only one you have to be better than is yourself

there is a Friends video I love that goes with this. Phoebe convinces Monica to do Thanksgiving dinner again urging Monica on that “You would be in competition with yourself!” Monica says ” That’s my favorite kind [of competition]

Here is how I handle it:

  • Take a deep breath
  • Realize they are not me and I am not them
  • Find ways to challenge yourself
  • Keep the faith
  • Keep up the work
  • Take stock in yourself. What can you do better? What can you do to take a step in the direction of your dreams? Realizing we really are NOT doing everything makes a difference. When I make this assessment I notice that there is something, even if seemingly small that I could do differently
  • Serve someone else. Serving another takes focus off ourselves and when we help another we are helping ourselves. Maybe in that serving we will get an answer to something we didn’t see in ourselves and that might be the thing we need to change

Remember, each of us is fabulous in our our way

Be Fabulous

As you already are :)

 

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